Scales

Pricing Tactic Persuasion Knowledge Scale

The Pricing Tactic Persuasion Knowledge Scale (PTPK) is a validated 16-item psychometric measure developed by...

September 11, 2026 • Dr. Mohammed Looti
Scales

Rapid Turns Test

The Rapid Turns Test (RTT) is a standardized, performance-based clinical assessment and provocative motor protocol...

September 11, 2026 • Dr. Mohammed Looti
Scales

Price Perception Scales (PPS-Price)

A comprehensive psychometric review of the Price Perception Scales (PPS-Price) by Lichtenstein, Ridgway, and Netemeyer...

September 11, 2026 • Dr. Mohammed Looti
Scales

Consumer Styles Inventory

The Consumer Styles Inventory (CSI), developed by Sproles and Kendall (1986), is the standard psychometric...

September 11, 2026 • Dr. Mohammed Looti