Scales

Customer-Employee Social Bond Scale

Comprehensive psychometric review of the Customer-Employee Social Bond Scale (CESBS) developed by Brocato, Baker, and...

September 11, 2026 • Dr. Mohammed Looti
Scales

Arousal Scale (AS-Berger)

A comprehensive academic analysis of the Arousal Scale (AS-Berger), a 3-item semantic differential measure of...

September 11, 2026 • Dr. Mohammed Looti
Scales

Argument Strength Scale (ASS)

A psychometric review of the Argument Strength Scale (ASS), evaluating perceived argument quality, theoretical roots...

September 11, 2026 • Dr. Mohammed Looti
Scales

Appreciation Felt Scale

Comprehensive psychometric review of the Appreciation Felt Scale (AFS) by Liu, Lamberton, and Haws (2015),...

September 11, 2026 • Dr. Mohammed Looti
Scales

Perceived Ad Incongruence Scale (PAIS)

A psychometric review of the Perceived Ad Incongruence Scale (PAIS), examining its theoretical foundations in...

September 11, 2026 • Dr. Mohammed Looti
Scales

Consumer Discontent Scale

An exhaustive psychometric guide to the Consumer Discontent Scale (CDS) developed by Lundstrom and Lamont...

September 11, 2026 • Dr. Mohammed Looti
Scales

Consumer Coping Scale

The Consumer Coping Scale (CCS-Duhachek) is a validated 25-item psychometric instrument measuring consumer cognitive and...

September 11, 2026 • Dr. Mohammed Looti