Scales

Customer Special Treatment Entitlement Scale

A psychometric review of the Customer Special Treatment Entitlement Scale (CSTE), evaluating its theoretical foundations,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Hedonic Shopping Orientation Scale

A psychometric review of the Hedonic Shopping Orientation Scale (HESO), evaluating its theoretical foundations, structural...

September 12, 2026 • Dr. Mohammed Looti
Scales

Brand Co-Experience Scale (BCEX)

The Brand Co-Experience Scale (BCEX) is a validated 4-item psychometric measure developed by Dunn and...

September 12, 2026 • Dr. Mohammed Looti
Scales

Global Service Quality Scale

A comprehensive psychometric review and academic analysis of the Global Service Quality Scale (GSQS) developed...

September 12, 2026 • Dr. Mohammed Looti
Scales

Customer Service Importance Scale

The Customer Service Importance Scale (SVCIMPORT) is a 3-item psychometric instrument developed by Johannes Habel...

September 12, 2026 • Dr. Mohammed Looti