Scales

Product Placement Attitude (PPA)

A psychometric overview of the Product Placement Attitude (PPA) scale, evaluating viewer perceptions, ethical dimensions,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Private Label Brand Attitude (PLBA)

The Private Label Brand Attitude (PLBA) scale is a 6-item psychometric measure developed by Burton,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Advertising Skepticism (ADSK)

A comprehensive psychometric guide to the Advertising Skepticism Scale (ADSK) developed by Carl Obermiller and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Sport Multidimensional Perfectionism Scale-2

A comprehensive guide to the Sport Multidimensional Perfectionism Scale-2 (Sport-MPS-2), covering its theoretical foundation, factor...

September 16, 2026 • Dr. Mohammed Looti
Scales

Attitude Strength (ASTR)

A psychometric overview of the Attitude Strength (ASTR) scale developed by Priester, Nayakankuppam, Fleming, and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Technology Anxiety (TANX)

A comprehensive psychometric review of the Technology Anxiety (TANX) scale developed by Meuter, Bitner, Ostrom,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Stages of Change Questionnaire- Revised

A comprehensive academic and psychometric review of the Stages of Change Questionnaire- Revised (URICA-Optimism), assessing...

September 16, 2026 • Dr. Mohammed Looti
Scales

Anger Emotional State (DES II) (AESDII)

A comprehensive psychometric guide to the Anger Emotional State (DES II) (AESDII) scale, detailing its...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad-Evoked Positive Mood (AEPM)

The Ad-Evoked Positive Mood (AEPM) scale is an academic psychometric tool developed by Rohini Ahluwalia...

September 16, 2026 • Dr. Mohammed Looti