Experiments
The Ascendance-Submission Study – Gordon Allport
A definitive academic analysis of Gordon Allport's Ascendance-Submission Study, exploring trait theory, psychometrics, historical context,...
Psychometrics
5408 results
Scales
Ad Humor Perception (Unipolar) (AHPUP)
A comprehensive academic and psychometric overview of the Ad Humor Perception (Unipolar) (AHPUP) scale developed...
September 16, 2026
•
Dr. Mohammed Looti
Experiments
The Eysenck Personality Questionnaire Studies – Hans Eysenck
A comprehensive academic analysis of Hans Eysenck's Personality Questionnaire studies, exploring the PEN model, psychometrics,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Ad Humor Perception (Semantic Differential) (AHPSD)
A comprehensive psychometric guide to the Ad Humor Perception (Semantic Differential) (AHPSD) developed by Chattopadhyay...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Short Grit Scale (Grit-S)
A comprehensive academic and psychometric review of the Short Grit Scale (Grit-S) developed by Angela...
September 16, 2026
•
Dr. Mohammed Looti
Experiments
The 16PF Questionnaire Development – Raymond Cattell
A comprehensive academic analysis of Raymond Cattell's development of the 16PF Questionnaire, detailing factor analysis,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Ad Entertainingness (ADENT)
Comprehensive academic profile of the Ad Entertainingness (ADENT) scale, developed by Edwards, Li, and Lee...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Ad Cognitive Quality Evaluation (ACQE)
The Ad Cognitive Quality Evaluation (ACQE) is a 7-item psychometric measurement tool developed by Pamela...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Skill and Luck Questionnaire
The Skill and Luck Questionnaire (SLQ; Herman, Gupta, & Derevensky, 1997) is a psychometric instrument...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Ad Believability (ADBEL)
A comprehensive academic guide to the Ad Believability Scale (ADBEL) by Richard F. Beltramini (1982),...
September 16, 2026
•
Dr. Mohammed Looti
Experiments
The Lexical Hypothesis Experiments (Big Five) – Gordon Allport and Henry Odbert
A comprehensive academic analysis of Allport and Odbert's seminal 1936 psycho-lexical study, establishing the empirical...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Holmes-Rahe Social Readjustment Rating Scale (SRRS)
A comprehensive academic guide and psychometric analysis of the Holmes-Rahe Social Readjustment Rating Scale (SRRS),...
September 16, 2026
•
Dr. Mohammed Looti