Scales

Product Attribute Importance (PATTRIMP)

A comprehensive psychometric guide to the Product Attribute Importance (PATTRIMP) scale developed by Sujan and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Political Candidate Image (POLCIMG)

An in-depth academic review of the Political Candidate Image (POLCIMG) scale developed by Keith R....

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Identification (BRANDID)

Comprehensive academic psychometric profile of the Brand Identification (BRANDID) scale by Aaker, Fournier, and Brasel...

September 16, 2026 • Dr. Mohammed Looti
Scales

Self-Efficacy Scales- Drug Abstinence

A comprehensive psychometric guide to the Drug Abstinence Self-Efficacy Scale (DASES), detailing its theoretical foundation,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Iconicity with Old Things (ICONOLD)

A comprehensive academic psychometric profile of the Iconicity with Old Things (ICONOLD) scale developed by...

September 16, 2026 • Dr. Mohammed Looti
Scales

Iconicity with History

An in-depth academic review of the Iconicity with History (ICONHIS) scale developed by Kent Grayson...

September 16, 2026 • Dr. Mohammed Looti
Scales

Iconicity with Fiction (ICONFIC)

The Iconicity with Fiction (ICONFIC) scale, developed by Kent Grayson and Radan Martinec (2004), is...

September 16, 2026 • Dr. Mohammed Looti
Scales

Situation Temptation Scales- Drug Version

The Situation Temptation Scales- Drug Version (STS-D) is a psychometric instrument designed to evaluate temptation...

September 16, 2026 • Dr. Mohammed Looti