Scales

Donor Motivation (Self-Expression) (DM)

A comprehensive academic psychometric profile of the Donor Motivation (Self-Expression) (DM) scale developed by Cassie...

September 17, 2026 • Dr. Mohammed Looti
Scales

Social Decentering Scale (SDS)

The Social Decentering Scale (SDS), developed by Mark V. Redmond and Judy M. Bunyi, is...

September 17, 2026 • Dr. Mohammed Looti
Scales

Dissatisfaction with Mobile Advertisers (DWMA)

A comprehensive psychometric review of the Dissatisfaction with Mobile Advertisers (DWMA) construct, detailing theoretical roots,...

September 17, 2026 • Dr. Mohammed Looti
Scales

Multigroup Ethnic Identity-15 items

Comprehensive academic overview of the Multigroup Ethnic Identity-15 items (MEIM-15; Flewelling adaptation), detailing its theoretical...

September 17, 2026 • Dr. Mohammed Looti
Scales

Disconfirmation (Music) (DIS)

A detailed psychometric overview of the Disconfirmation (Music) (DIS) scale developed by Patrick, MacInnis, and...

September 17, 2026 • Dr. Mohammed Looti
Scales

New Immigrant Survey Skin Color Scale

The New Immigrant Survey Skin Color Scale (Massey-Martin Scale) is an 11-point standardized visual measurement...

September 17, 2026 • Dr. Mohammed Looti
Scales

Disconfirmation (Movie) (DIS)

An extensive academic overview of the Disconfirmation (Movie) scale developed by Vanessa M. Patrick, Deborah...

September 17, 2026 • Dr. Mohammed Looti
Scales

Desirable Responding (DR)

A comprehensive psychometric guide to the Desirable Responding (DR) scale, examining its theoretical foundations, factor...

September 17, 2026 • Dr. Mohammed Looti
Scales

Outgroup Rejection – Revised (OR-R)

A comprehensive psychometric guide to the Outgroup Rejection - Revised (OR-R) scale by Postmes and...

September 17, 2026 • Dr. Mohammed Looti
Scales

Demotion (Customer Status) (DEM)

The Demotion (Customer Status) (DEM) scale, developed by Wagner, Hennig-Thurau, and Rudolph (2009), is a...

September 17, 2026 • Dr. Mohammed Looti
Scales

Pensacola Z Scale

The Pensacola Z Scale (PZS) is an authoritative forced-choice psychometric inventory developed by Marshall B....

September 17, 2026 • Dr. Mohammed Looti
Scales

Customized Product Superiority (CPS)

Comprehensive academic psychometric profile of the Customized Product Superiority (CPS) scale developed by Franke, Keinz,...

September 17, 2026 • Dr. Mohammed Looti