Scales

Hotel Chain Beliefs (HCB)

The Hotel Chain Beliefs (HCB) scale is a 7-item psychometric measurement tool developed by Gabriel...

September 17, 2026 • Dr. Mohammed Looti
Scales

Health Benefits of Sunscreen

Comprehensive academic guide and psychometric profile of the Health Benefits of Sunscreen (HBOS) scale developed...

September 17, 2026 • Dr. Mohammed Looti
Scales

Global/Local Self-Identity (GLSI)

A comprehensive academic guide to the Global/Local Self-Identity (GLSI) scale by Zhang and Khare (2009),...

September 17, 2026 • Dr. Mohammed Looti
Scales

Gender Identity (Masculinity) (GI)

The Gender Identity (Masculinity) (GI) scale is an 8-item psychometric instrument assessing self-perceived masculine personality...

September 17, 2026 • Dr. Mohammed Looti
Scales

Cultural Distance Scale

A comprehensive academic psychometric profile of the Cultural Distance Scale (CDS; Babiker et al., 1980;...

September 17, 2026 • Dr. Mohammed Looti
Scales

Gender Identity (Femininity) (GI)

Comprehensive academic overview of the Gender Identity (Femininity) (GI) scale, detailing its psychometric properties, theoretical...

September 17, 2026 • Dr. Mohammed Looti
Scales

Dogmatism Scale (DS)

Comprehensive academic review of the Dogmatism Scale (Form E; RDS-E) developed by Milton Rokeach, assessing...

September 17, 2026 • Dr. Mohammed Looti
Scales

Gadget Loving (GL)

A comprehensive academic analysis of the Gadget Loving (GL) scale, an 8-item psychometric measure created...

September 17, 2026 • Dr. Mohammed Looti
Scales

Fraudulent Returning Tendency (FRT)

A comprehensive academic evaluation of the Fraudulent Returning Tendency (FRT) scale developed by Lloyd C....

September 17, 2026 • Dr. Mohammed Looti
Scales

Fit (Brand/Endorser) (FIT)

A comprehensive academic analysis of the Fit (Brand/Endorser) (FIT) scale, a 3-item semantic differential psychometric...

September 17, 2026 • Dr. Mohammed Looti