Scales

Purchase Urgency

Comprehensive psychometric overview of the Purchase Urgency (PU) scale developed by Ge, Messinger, and Li...

September 17, 2026 • Dr. Mohammed Looti
Scales

Purchase Motivation (Expensive Products)

A psychometric review of the Purchase Motivation (Expensive Products) scale developed by Franziska Völckner, evaluating...

September 17, 2026 • Dr. Mohammed Looti
Scales

Purchase Happiness

The Purchase Happiness (PH) scale is a validated three-item psychometric instrument developed by Nicolao, Irwin,...

September 17, 2026 • Dr. Mohammed Looti
Scales

Purchase Constraints (Grocery Products) (PC)

A comprehensive psychometric analysis of the Purchase Constraints (Grocery Products) scale (Talukdar, 2008), measuring financial...

September 17, 2026 • Dr. Mohammed Looti
Scales

Purchase Concealment

A comprehensive academic evaluation of the Purchase Concealment (PC) scale, developed by Ridgway, Kukar-Kinney, and...

September 17, 2026 • Dr. Mohammed Looti
Scales

Product/Story Connection (PSC)

An in-depth psychometric review of the Product/Story Connection (PSC) scale developed by Pamela M. Homer...

September 17, 2026 • Dr. Mohammed Looti
Scales

Product Usage Outcomes (Positive) (PUO)

A comprehensive psychometric analysis of the Product Usage Outcomes (Positive) (PUO) scale developed by Joel...

September 17, 2026 • Dr. Mohammed Looti
Scales

Sociosexual Orientation Inventory (SOI)

A comprehensive academic and psychometric profile of the Sociosexual Orientation Inventory (SOI) and Revised SOI-R,...

September 17, 2026 • Dr. Mohammed Looti