Scales

Website Interactivity (Communication) (WI)

A comprehensive psychometric analysis of the Website Interactivity (Communication) (WI) scale developed by Yuping Liu...

September 17, 2026 • Dr. Mohammed Looti
Scales

Website Development (Investment Level) (WD)

Comprehensive academic overview of the Website Development (Investment Level) (WD) scale developed by Schlosser, White,...

September 17, 2026 • Dr. Mohammed Looti
Scales

Levenson Self-Report Psychopathy Scale (LSRP)

A comprehensive psychometric guide to the Levenson Self-Report Psychopathy Scale (LSRP), including theoretical foundations, construct...

September 17, 2026 • Dr. Mohammed Looti
Scales

Warning Prominence in Print Ads (WPIP)

A comprehensive psychometric guide to the Warning Prominence in Print Ads (WPIP) scale developed by...

September 17, 2026 • Dr. Mohammed Looti
Scales

Volunteer Intention (VI)

Comprehensive academic overview of the Volunteer Intention (VI) scale developed by Katherine White and John...

September 17, 2026 • Dr. Mohammed Looti
Scales

Vividness (VIV)

Comprehensive academic overview of the Vividness (VIV) scale developed by Keller and Block (1997), examining...

September 17, 2026 • Dr. Mohammed Looti
Scales

Machiavellianism V Attitude Inventory

Comprehensive academic overview of the Machiavellianism V Attitude Inventory (Mach V), an ipsative forced-choice assessment...

September 17, 2026 • Dr. Mohammed Looti
Scales

Visual Processing Fluency (VPF)

The Visual Processing Fluency (VPF) scale is a 3-item semantic differential instrument developed by Labroo,...

September 17, 2026 • Dr. Mohammed Looti
Scales

Venturesome Consumption

A comprehensive academic psychometric profile of the Venturesome Consumption (VC) scale, detailing its theoretical foundations...

September 17, 2026 • Dr. Mohammed Looti
Scales

Materialism Scale

The Materialism Scale (Material Values Scale, MVS), developed by Marsha L. Richins and Scott Dawson...

September 17, 2026 • Dr. Mohammed Looti
Scales

Value of Win-Back Offer (VOWB)

The Value of Win-Back Offer (VOWB) scale is a 10-item psychometric instrument adapted from Grewal,...

September 17, 2026 • Dr. Mohammed Looti