Scales

Shift Climate Scale

The Shift Climate Scale (SHIFTCLIM) is a psychometric instrument designed to capture frontline employees' real-time...

September 18, 2026 • Dr. Mohammed Looti
Scales

Local Presence in AR Scale (LP-AR)

The Local Presence in AR Scale (LP-AR) is a psychometric instrument measuring the perception that...

September 18, 2026 • Dr. Mohammed Looti
Scales

The Helping Alliance Questionnaire

A comprehensive psychometric analysis of the Helping Alliance Questionnaire (HAq-II; Luborsky et al., 1996), including...

September 18, 2026 • Dr. Mohammed Looti
Scales

Augmentation Quality Scale (AQS)

The Augmentation Quality Scale (AQS) is a 9-item psychometric instrument measuring consumer evaluations of virtual...

September 18, 2026 • Dr. Mohammed Looti
Scales

Brand Personality Appeal Scale (BPA)

The Brand Personality Appeal Scale (BPA), developed by Freling, Crosno, and Henard (2011), measures consumer...

September 18, 2026 • Dr. Mohammed Looti
Scales

Motivated Consumer Innovativeness Scale

A comprehensive academic psychometric evaluation of the Motivated Consumer Innovativeness (MCI) Scale developed by Vandecasteele...

September 18, 2026 • Dr. Mohammed Looti