Scales

Willingness to Provide Information

A comprehensive academic analysis and psychometric overview of the Willingness to Provide Information scale (Grosso...

September 24, 2026 • Dr. Mohammed Looti
Scales

Abstinence Motivation Scale-Sex (AMS-Sex)

The Abstinence Motivation Scale-Sex (AMS-Sex) is an empirical psychometric instrument designed to assess the motivational...

September 24, 2026 • Dr. Mohammed Looti
Scales

Weather’s Effect on Mood (Positive)

A comprehensive psychometric guide to the Weather's Effect on Mood (Positive) scale developed by Chun-Tuan...

September 24, 2026 • Dr. Mohammed Looti
Scales

Brand Warmth (Semantic Differential)

A comprehensive psychometric guide to the Brand Warmth (Semantic Differential) scale developed by Chu, Chang,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Acceptance and Action Questionnaire (AAQ-II)

A comprehensive psychometric review of the Acceptance and Action Questionnaire (AAQ-II), detailing its theoretical foundation...

September 24, 2026 • Dr. Mohammed Looti
Scales

Warmth of the Brand

A comprehensive psychometric guide to the Warmth of the Brand scale, evaluating how consumers perceive...

September 24, 2026 • Dr. Mohammed Looti
Scales

Warm Glow from Using the Object

The Warm Glow from Using the Object scale measures the self-affirming, warm affective reaction experienced...

September 24, 2026 • Dr. Mohammed Looti