Scales

Brand Affection

The Brand Affection scale is a validated 4-item psychometric measure assessing the warm, peaceful, and...

September 24, 2026 • Dr. Mohammed Looti
Scales

State Shame

A psychometric review of the State Shame scale, evaluating how individuals experience acute humiliation, degradation,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Perceived Device Artificiality

A psychometric review of the Perceived Device Artificiality scale (Guha et al., 2023), evaluating how...

September 24, 2026 • Dr. Mohammed Looti
Scales

Ad-Evoked Arousal

A psychometric review of the Ad-Evoked Arousal scale, a 3-item instrument measuring physiological and psychological...

September 24, 2026 • Dr. Mohammed Looti
Scales

Negative Affective Response to the Ad

An in-depth academic review of the Negative Affective Response to the Ad scale, examining its...

September 24, 2026 • Dr. Mohammed Looti
Scales

Objectified Body Consciousness Scale

An in-depth academic examination of the Objectified Body Consciousness Scale (OBCS) developed by Nita Mary...

September 24, 2026 • Dr. Mohammed Looti
Scales

State Judgment Anxiety

A comprehensive psychometric guide to the State Judgment Anxiety scale, assessing acute evaluative apprehension, subjective...

September 24, 2026 • Dr. Mohammed Looti