Scales

Interest in Trying a Featured Brand

Comprehensive academic psychometric profile of the 'Interest in Trying a Featured Brand' scale developed by...

September 24, 2026 • Dr. Mohammed Looti
Scales

Parental Knowledge

A psychometric review and assessment guide for the Parental Knowledge Scale (PKS) by Stattin and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Consumer-Brand Personal Identification

A psychometric review of the Consumer-Brand Personal Identification measure, detailing its theoretical foundation in Social...

September 24, 2026 • Dr. Mohammed Looti
Scales

Parental Locus of Control Scale

A comprehensive psychometric guide to the Parental Locus of Control Scale (PLOC; Campis, Lyman, &...

September 24, 2026 • Dr. Mohammed Looti
Scales

Luxury Brand Heritage and Genuineness

A psychometric review of the Luxury Brand Heritage and Genuineness Scale developed by Lidan Xu...

September 24, 2026 • Dr. Mohammed Looti
Scales

Parental Monitoring Assessment (PMA)

The Parental Monitoring Assessment (PMA) is an 8-item psychometric instrument evaluating adolescent perceptions of parental...

September 24, 2026 • Dr. Mohammed Looti
Scales

Luxury Brand Functional Essence

Comprehensive academic overview of the Luxury Brand Functional Essence scale developed by Lidan Xu and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Parental Nurturance Scale (PNS)

Comprehensive academic guide to the Parental Nurturance Scale (PNS), developed by John R. Buri. Explore...

September 24, 2026 • Dr. Mohammed Looti
Scales

Luxury Brand Emotional Essence

An in-depth psychometric analysis of the Luxury Brand Emotional Essence scale, developed by Lidan Xu...

September 24, 2026 • Dr. Mohammed Looti
Scales

Brand Competence From Name Cues

An in-depth academic examination of the Brand Competence From Name Cues scale developed by Zhang,...

September 24, 2026 • Dr. Mohammed Looti