Scales

Customer Experience Scale

A psychometric review of the Customer Experience Scale (CE Scale) developed by Verma and Kaur...

September 27, 2026 • Dr. Mohammed Looti
Scales

Customer Non-Transactional Values Measure

The Customer Non-Transactional Values Measure (Shin & Perdue, 2023) is a 15-item psychometric instrument evaluating...

September 27, 2026 • Dr. Mohammed Looti