Scales
Product Healthiness Attitude (PHA)
A psychometric review of the Product Healthiness Attitude (PHA) scale, developed by Baba Shiv and...
Experimental Psychology
104 results
Experiments
The Broaden and Build Theory Experiments – Barbara Fredrickson
An in-depth academic examination of Barbara Fredrickson's Broaden-and-Build Theory, detailing experimental paradigms, cognitive broadening, and...
September 16, 2026
•
Dr. Mohammed Looti
Experiments
The Learned Hopelessness Experiment – Bruce Overmier and Martin Seligman
A comprehensive academic analysis of Bruce Overmier and Martin Seligman's foundational experiments on learned helplessness,...
September 16, 2026
•
Dr. Mohammed Looti
Experiments
The Extinction and Reinstatement Experiment – Robert Rescorla and V.M. Heth
A comprehensive academic analysis of the 1975 Rescorla and Heth experiment on extinction, reinstatement, and...
September 16, 2026
•
Dr. Mohammed Looti
Experiments
The Avoidance Learning in the Shuttlebox Experiment – Solomon and Wynne
A comprehensive academic analysis of Solomon and Wynne's 1953 shuttlebox experiment, exploring avoidance learning, two-factor...
September 16, 2026
•
Dr. Mohammed Looti
Experiments
The Schedule-Induced Polydipsia Experiment – John Falk
A comprehensive academic analysis of John Falk's seminal schedule-induced polydipsia experiment, adjunctive behavior, and its...
September 16, 2026
•
Dr. Mohammed Looti
Experiments
The Delayed Matching-to-Sample Experiment (Pigeon Memory) – Donald Blough
A comprehensive academic analysis of Donald Blough's seminal delayed matching-to-sample experiments investigating visual working memory...
September 16, 2026
•
Dr. Mohammed Looti
Experiments
The Frustration Effect Experiment – Abram Amsel
A comprehensive academic analysis of Abram Amsel's Frustration Effect experiment, the double-runway apparatus, and fractional...
September 16, 2026
•
Dr. Mohammed Looti
Experiments
The Stimulus Generalization Gradient Experiment – Norman Guttman and Harry Kalish
A comprehensive analysis of Norman Guttman and Harry Kalish's 1956 landmark operant conditioning study establishing...
September 16, 2026
•
Dr. Mohammed Looti
Experiments
The Two-Factor Theory of Avoidance Experiment – O. Hobart Mowrer
A comprehensive academic analysis of O. Hobart Mowrer's Two-Factor Theory of Avoidance, examining its experimental...
September 16, 2026
•
Dr. Mohammed Looti
Experiments
The Matching Law Experiment (Concurrent Schedules) – Richard Herrnstein
A comprehensive academic analysis of Richard Herrnstein's matching law experiment, concurrent schedules of reinforcement, and...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Experimental Task Distraction (ETD)
The Experimental Task Distraction (ETD) scale is a 7-item psychometric measure used as a manipulation...
September 16, 2026
•
Dr. Mohammed Looti