Scales

Disgust Toward Object (DISG)

The Disgust Toward Object (DISG) scale, developed by Terence A. Shimp and Elnora W. Stuart,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Corporate Sponsorship Cynicism (COSC)

The Corporate Sponsorship Cynicism (COSC) scale, introduced by Dwane Hal Dean (2002) as an anti-altruism...

September 16, 2026 • Dr. Mohammed Looti
Scales

Corporate Community Giving Attitude (CCGA)

A comprehensive academic analysis of the Corporate Community Giving Attitude (CCGA) scale developed by Lichtenstein,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Charity Organisation Attitude (COA)

A comprehensive guide to the Charity Organisation Attitude (COA) scale developed by Dwight H. Dean...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Name Appeal (BNAPL)

The Brand Name Appeal (BNAPL) scale, introduced by Desai and Keller (2002), is a validated...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand and Category Attitude

The Brand and Category Attitude (BCAT) scale, established by Martin and Stewart (2001), evaluates consumer...

September 16, 2026 • Dr. Mohammed Looti
Scales

Written Stimulus Evaluation (WSE)

The Written Stimulus Evaluation (WSE), developed by Menon, Block, and Ramanathan (2002), is a 7-item...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Informativeness (ADINF)

Comprehensive academic overview and psychometric review of the Ad Informativeness (ADINF) scale developed by Edwards,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Humor Perception (Unipolar) (AHPUP)

A comprehensive academic and psychometric overview of the Ad Humor Perception (Unipolar) (AHPUP) scale developed...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Entertainingness (ADENT)

Comprehensive academic profile of the Ad Entertainingness (ADENT) scale, developed by Edwards, Li, and Lee...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Cognitive Quality Evaluation (ACQE)

The Ad Cognitive Quality Evaluation (ACQE) is a 7-item psychometric measurement tool developed by Pamela...

September 16, 2026 • Dr. Mohammed Looti