Scales

Brand Community Identification (BCID)

Comprehensive academic psychometric review of the Brand Community Identification (BCID) scale developed by Algesheimer, Dholakia,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Community Engagement (BCE)

A comprehensive academic psychometric profile of the Brand Community Engagement (BCE) scale developed by René...

September 16, 2026 • Dr. Mohammed Looti
Scales

Information Believability (INFBEL)

A comprehensive academic psychometric profile of the Information Believability (INFBEL) scale, assessing its theoretical roots,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Product Behavioural Intention (ADPBI)

A comprehensive academic psychometric profile of the Ad Product Behavioural Intention (ADPBI) scale developed by...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Behavioural Intention

A psychometric review of the Brand Behavioural Intention (BBI) scale developed by Krishnamurthy & Sivaraman...

September 16, 2026 • Dr. Mohammed Looti
Scales

Attractiveness of Competitors (COMPATT)

A psychometric review of the Attractiveness of Competitors (COMPATT) scale (Bansal et al., 2004), evaluating...

September 16, 2026 • Dr. Mohammed Looti
Scales

Website Product Assortment (WEBPA)

The Website Product Assortment (WEBPA) scale is a 4-item psychometric instrument developed by Srinivasan, Anderson,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Website Visual Pleasantness (WEBVP)

An in-depth academic review of the Website Visual Pleasantness (WEBVP) scale developed by Satya Menon...

September 16, 2026 • Dr. Mohammed Looti
Scales

Website Design Quality (eTailQ)

A psychometric review of the Website Design Quality (WEDQ) dimension of the eTailQ scale by...

September 16, 2026 • Dr. Mohammed Looti
Scales

Website Character (Attractiveness) (WEBATT)

Comprehensive academic psychometric evaluation of the Website Character (Attractiveness) Scale (WEBATT) developed by Srinivasan, Anderson,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Spokesperson Likeability (SPKLIK)

Comprehensive academic review of the Spokesperson Likeability (SPKLIK) scale, evaluating its theoretical foundations, psychometric validity,...

September 16, 2026 • Dr. Mohammed Looti