Scales

Performance Outcome Satisfaction (POS)

Explore the Performance Outcome Satisfaction (POS) scale developed by Michael Tsiros and Vikas Mittal. Learn...

September 16, 2026 • Dr. Mohammed Looti
Scales

Post-Complaint Company Satisfaction (PCCS)

The Post-Complaint Company Satisfaction (PCCS) scale is a 3-item psychometric instrument developed by Homburg and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Internet Usage (Time) (INTTIME)

A comprehensive academic profile of the Internet Usage (Time) (INTTIME) scale developed by Charla Mathwick...

September 16, 2026 • Dr. Mohammed Looti
Scales

Internet Search Skill (INTSRCH)

The Internet Search Skill (INTSRCH) scale is a 3-item psychometric instrument developed by Charla Mathwick...

September 16, 2026 • Dr. Mohammed Looti
Scales

Interest in the Ad Vehicle (INTADV)

The Interest in the Ad Vehicle (INTADV) scale is a 3-item psychometric measure created by...

September 16, 2026 • Dr. Mohammed Looti
Scales

Interest in Advertisements (INTADS)

A comprehensive psychometric review of the Interest in Advertisements (INTADS) scale, measuring anticipatory curiosity and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Intention to Recommend (INTREC)

The Intention to Recommend (INTREC) scale is a 3-item psychometric measure developed by James G....

September 16, 2026 • Dr. Mohammed Looti
Scales

Innovativeness (Product Trial) (INNOPROD)

A comprehensive psychometric review of the Innovativeness (Product Trial) Scale (INNOPROD) developed by Jan-Benedict E....

September 16, 2026 • Dr. Mohammed Looti
Scales

Indexicality with Era (IDXERA)

A comprehensive academic analysis of the Indexicality with Era (IDXERA) scale developed by Kent Grayson...

September 16, 2026 • Dr. Mohammed Looti
Scales

Indexicality (Telepresence) (IDXTELEP)

Comprehensive academic psychometric review of the Indexicality (Telepresence) Scale (IDXTELEP) developed by Grayson & Martinec...

September 16, 2026 • Dr. Mohammed Looti