Scales

Service Personalization Effort (SPE)

Comprehensive psychometric review of the Service Personalization Effort (SPE) scale developed by Burnham, Frels, and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Advertisement Self-Referencing (ASR)

The Advertisement Self-Referencing (ASR) scale is a 7-item psychometric instrument measuring the degree to which...

September 16, 2026 • Dr. Mohammed Looti
Scales

Task-Specific Self-Efficacy (TSSE)

A comprehensive psychometric review of the Task-Specific Self-Efficacy (TSSE) scale developed by Meuter et al....

September 16, 2026 • Dr. Mohammed Looti
Scales

Consumer Marketplace Bargaining Confidence

A psychometric review of the Consumer Marketplace Bargaining Confidence (CMBC) scale developed by Bearden, Hardesty,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Consumer Sentiment Toward Retailers (CSR)

A comprehensive psychometric review of the Consumer Sentiment Toward Retailers (CSR) scale, developed by John...

September 16, 2026 • Dr. Mohammed Looti
Scales

Problem Resolution Satisfaction (PRS)

A comprehensive academic guide to the Problem Resolution Satisfaction (PRS) scale developed by Maxham and...

September 16, 2026 • Dr. Mohammed Looti