Scales
Attitude Toward the Ad (Empathy) (ATTA)
A comprehensive psychometric guide to the Attitude Toward the Ad (Empathy) (ATTA) scale, detailing its...
Consumer Psychology
1687 results
Scales
Attitude Toward the Ad (Creativeness) (ATTA)
A psychometric review of the Attitude Toward the Ad (Creativeness) (ATTA) scale by Heiser, Sierra,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Comprehension) (ATTA)
A comprehensive psychometric guide to the Attitude Toward the Ad (Comprehension) (ATTA) scale, detailing its...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Prices (Allocative Effects) (ATP)
A comprehensive academic analysis of the Attitude Toward Prices (Allocative Effects) (ATP) scale developed by...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Luxury Brands (Value-Expressive Function) (ATLB)
A comprehensive psychometric review of the Attitude Toward Luxury Brands (Value-Expressive Function) scale developed by...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Complaining (Personal Norms) (ATC)
A comprehensive psychometric review of the Attitude Toward Complaining (Personal Norms) (ATC) scale formulated by...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attention to the Webpage (ATTW)
The Attention to the Webpage (ATTW) scale is a 6-item psychometric instrument developed by Gary...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attention to Ad (Brand Evaluation) (ATA)
The Attention to Ad (Brand Evaluation) (ATA) scale is a psychometric instrument developed by J....
September 17, 2026
•
Dr. Mohammed Looti
Scales
Arousal-Seeking Tendency (AST)
Comprehensive academic overview of the Arousal-Seeking Tendency (AST) scale developed by Dawson, Bloch, and Ridgway...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Arousal (ARO)
A comprehensive academic analysis of the Arousal (ARO) Scale developed by Tine Faseur and Maggie...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Appeal Type (Charity) (AT)
Comprehensive academic overview of the Appeal Type (Charity) (AT) scale developed by White and Peloza...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Anticipated Regret of Losing a Gamble (AROL)
A comprehensive academic psychometric profile of the Anticipated Regret of Losing a Gamble (AROL) scale...
September 17, 2026
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Dr. Mohammed Looti