Scales
Impulse Buying (IB)
A comprehensive psychometric review of the 9-item Impulse Buying (IB) scale, exploring its theoretical framework,...
Consumer Psychology
1687 results
Scales
Implicit Theory (General World-Order)
A comprehensive academic analysis of the Implicit Theory (General World-Order) (IT) scale by Jain, Mathur,...
September 17, 2026
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Dr. Mohammed Looti
Scales
Identification with the Company (IWTC)
The Identification with the Company (IWTC) scale, developed by Homburg, Wieseke, and Hoyer (2009), is...
September 17, 2026
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Dr. Mohammed Looti
Scales
Identification with the Company (IWTC)
A comprehensive psychometric guide to the Identification with the Company (IWTC) scale, examining construct validity,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Hyperopia (HYP)
A comprehensive psychometric review of the Hyperopia (HYP) Scale by Kelly L. Haws and Cait...
September 17, 2026
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Dr. Mohammed Looti
Scales
Hotel Positioning Similarity (HPS)
A comprehensive psychometric guide to the Hotel Positioning Similarity (HPS) scale, exploring its theoretical basis...
September 17, 2026
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Dr. Mohammed Looti
Scales
Hotel Chain Beliefs (HCB)
The Hotel Chain Beliefs (HCB) scale is a 7-item psychometric measurement tool developed by Gabriel...
September 17, 2026
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Dr. Mohammed Looti
Scales
Health Benefits of Sunscreen
Comprehensive academic guide and psychometric profile of the Health Benefits of Sunscreen (HBOS) scale developed...
September 17, 2026
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Dr. Mohammed Looti
Scales
Global/Local Self-Identity (GLSI)
A comprehensive academic guide to the Global/Local Self-Identity (GLSI) scale by Zhang and Khare (2009),...
September 17, 2026
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Dr. Mohammed Looti
Scales
Gadget Loving (GL)
A comprehensive academic analysis of the Gadget Loving (GL) scale, an 8-item psychometric measure created...
September 17, 2026
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Dr. Mohammed Looti
Scales
Frugality (FRU)
A comprehensive academic guide and psychometric analysis of the 8-item Frugality Scale (FRU), assessing consumer...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Fraudulent Returning Tendency (FRT)
A comprehensive academic evaluation of the Fraudulent Returning Tendency (FRT) scale developed by Lloyd C....
September 17, 2026
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Dr. Mohammed Looti