Scales

Service Quality (Maintenance) (SQ)

The Service Quality (Maintenance) (SQ) scale, developed by Mittal, Kumar, and Tsiros (1999), is a...

September 17, 2026 • Dr. Mohammed Looti
Scales

Self-Service Technology Interactivity (SSTI)

The Self-Service Technology Interactivity (SSTI) scale is a 7-item psychometric instrument measuring consumer perceptions of...

September 17, 2026 • Dr. Mohammed Looti
Scales

Self-Regulatory Focus (Promotion) (SRF)

A comprehensive academic psychometric evaluation of the Self-Regulatory Focus (Promotion) (SRF) scale as operationalized by...

September 17, 2026 • Dr. Mohammed Looti
Scales

Self-Regulatory Focus (Prevention) (SRF)

A comprehensive psychometric guide to the Self-Regulatory Focus (Prevention) (SRF) scale by Arnold and Reynolds...

September 17, 2026 • Dr. Mohammed Looti
Scales

Self-Enhancement (Public)

A comprehensive psychometric guide to the Public Self-Enhancement Scale developed by Argo, White, and Dahl...

September 17, 2026 • Dr. Mohammed Looti
Scales

Self/Brand Incongruity (SBI)

The Self/Brand Incongruity (SBI) scale, developed by Katherine White and Darren W. Dahl (2007), is...

September 17, 2026 • Dr. Mohammed Looti
Scales

Satisfaction with the Decision (SWTD)

The Satisfaction with the Decision (SWTD) scale is a 5-item psychometric instrument developed by Gavan...

September 17, 2026 • Dr. Mohammed Looti
Scales

Satisfaction with an Outcome (SWAO)

A comprehensive psychometric guide to the Satisfaction with an Outcome (SWAO) scale developed by Joydeep...

September 17, 2026 • Dr. Mohammed Looti
Scales

Satisfaction (Intrinsic) (SAT)

Comprehensive academic guide to the Satisfaction (Intrinsic) (SAT) scale developed by Guiry, Mägi, and Lutz...

September 17, 2026 • Dr. Mohammed Looti