Scales

Word-of-Mouth (Social Benefits) (WOM)

A comprehensive psychometric review of the Word-of-Mouth (Social Benefits) Scale developed by Gangseog Ryu and...

September 18, 2026 • Dr. Mohammed Looti
Scales

Word-of-Mouth (Negative)

A comprehensive psychometric review of the Negative Word-of-Mouth (NWOM) Scale developed by Yany Grégoire and...

September 18, 2026 • Dr. Mohammed Looti
Scales

Subjective Weight (WEI)

The Subjective Weight (WEI) scale is a 3-item psychometric instrument developed by Deng and Kahn...

September 18, 2026 • Dr. Mohammed Looti
Scales

Website Development (Investment Level) (WD)

Comprehensive academic overview of the Website Development (Investment Level) (WD) scale developed by Schlosser, White,...

September 17, 2026 • Dr. Mohammed Looti
Scales

Warning Prominence in Print Ads (WPIP)

A comprehensive psychometric guide to the Warning Prominence in Print Ads (WPIP) scale developed by...

September 17, 2026 • Dr. Mohammed Looti
Scales

Volunteer Intention (VI)

Comprehensive academic overview of the Volunteer Intention (VI) scale developed by Katherine White and John...

September 17, 2026 • Dr. Mohammed Looti
Scales

Visual Processing Fluency (VPF)

The Visual Processing Fluency (VPF) scale is a 3-item semantic differential instrument developed by Labroo,...

September 17, 2026 • Dr. Mohammed Looti
Scales

Venturesome Consumption

A comprehensive academic psychometric profile of the Venturesome Consumption (VC) scale, detailing its theoretical foundations...

September 17, 2026 • Dr. Mohammed Looti
Scales

Materialism Scale

The Materialism Scale (Material Values Scale, MVS), developed by Marsha L. Richins and Scott Dawson...

September 17, 2026 • Dr. Mohammed Looti
Scales

Value of Win-Back Offer (VOWB)

The Value of Win-Back Offer (VOWB) scale is a 10-item psychometric instrument adapted from Grewal,...

September 17, 2026 • Dr. Mohammed Looti