Scales
Privacy-Motivated Switching Behaviour Scale (PMSB)
The Privacy-Motivated Switching Behaviour Scale (PMSB) is a psychometrically validated 3-item instrument measuring customer defection...
Consumer Psychology
1687 results
Scales
Negative WOM Intentions (Data Context) Scale (NWOM-D)
A comprehensive academic guide to the Negative WOM Intentions (Data Context) Scale (NWOM-D), detailing its...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Customer Data Falsification Intentions Scale (CDFI)
A comprehensive academic analysis of the Customer Data Falsification Intentions Scale (CDFI), examining its theoretical...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Cognitive Trust (Data Context) Scale (CTD)
A comprehensive psychometric guide to the Cognitive Trust (Data Context) Scale (CTD), examining its theoretical...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Emotional Violation (Data Context) Scale (EVD)
A comprehensive guide to the Emotional Violation (Data Context) Scale (EVD), developed by Martin, Borah,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Customer Control Over Personal Data Scale (CCPD)
The Customer Control Over Personal Data Scale (CCPD) is a 3-item psychometric instrument adapted by...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Data Use Transparency Scale
The Data Use Transparency Scale (DUTS), developed by Martin, Borah, and Palmatier (2017), is a...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Customer Data Vulnerability Scale (CDVS)
A comprehensive academic psychometric profile of the Customer Data Vulnerability Scale (CDVS) developed by Martin,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Consumer Livestreaming Experience Scale (CLX)
The Consumer Livestreaming Experience Scale (CLX) is a 33-item, third-order measurement tool assessing emotional, cognitive,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Sport Shopper Experience Scale (SSES)
A comprehensive psychometric guide to the Sport Shopper Experience Scale (SSES), a 12-item, three-dimensional instrument...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Self-Gifting Consumer Behaviour Scale (SGCBS)
The Self-Gifting Consumer Behaviour Scale (SGCBS) is a 25-item psychometric instrument developed by Gary Mortimer,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Customer-Based Brand Competitiveness Scale (CBBC)
The Customer-Based Brand Competitiveness Scale (CBBC) is a 7-item psychometric instrument developed by Wangmo, Piehler,...
September 18, 2026
•
Dr. Mohammed Looti