Scales

Attachment to the Brand (Passion) (ABP)

A comprehensive academic psychometric profile of the Attachment to the Brand (Passion) (ABP) subscale by...

September 18, 2026 • Dr. Mohammed Looti
Scales

Anxiety (Technological) (ANXT1)

The Technological Anxiety Scale (ANXT1), developed by Joel E. Collier and Daniel L. Sherrell (2010),...

September 18, 2026 • Dr. Mohammed Looti
Scales

Anxiety (Service Usage) (ANXS)

The Anxiety (Service Usage) (ANXS) scale is a 4-item psychometric measure introduced by Keh and...

September 18, 2026 • Dr. Mohammed Looti
Scales

Anxiety (General) (ANXG)

A comprehensive academic analysis of the Anxiety (General) (ANXG) scale developed by Maheswaran and Meyers-Levy...

September 18, 2026 • Dr. Mohammed Looti
Scales

Anticipated Saving Success (ASS)

The Anticipated Saving Success (ASS) scale is a psychometric instrument developed by Gülden Ülkümen and...

September 18, 2026 • Dr. Mohammed Looti
Scales

Anger at the Service Provider (ANSP)

A comprehensive academic analysis of the Anger at the Service Provider (ANSP) scale developed by...

September 18, 2026 • Dr. Mohammed Looti
Scales

Anger

A comprehensive psychometric analysis of Katja Gelbrich's (2011) 8-item Consumer Anger Scale, covering its theoretical...

September 18, 2026 • Dr. Mohammed Looti
Scales

Ambivalence Toward the Object (ATO)

The Ambivalence Toward the Object (ATO) scale is a validated 5-item psychometric instrument developed by...

September 18, 2026 • Dr. Mohammed Looti
Scales

Ambivalence of Product Evaluation (APE)

The Ambivalence of Product Evaluation (APE) scale is a validated 3-item psychometric instrument developed by...

September 18, 2026 • Dr. Mohammed Looti