Scales

Attitude Toward the Ad (Usefulness)

A comprehensive psychometric analysis of the Attitude Toward the Ad (Usefulness) scale developed by Sheinin,...

September 18, 2026 • Dr. Mohammed Looti
Scales

Attitude Toward Playing the Game (ATPG)

The Attitude Toward Playing the Game (ATPG) scale is a validated three-item psychometric measure created...

September 18, 2026 • Dr. Mohammed Looti