Scales
Attitude Toward the Ad (Warmth) (ATADW)
Comprehensive academic profile and psychometric review of the Attitude Toward the Ad (Warmth) (ATADW) scale...
Consumer Psychology
1687 results
Scales
Attitude Toward the Ad (Promotion Focus) (ATADPRO)
The Attitude Toward the Ad (Promotion Focus) (ATADPRO) scale is a 3-item psychometric instrument developed...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Prevention Focus) (ATADPREV)
Comprehensive academic overview of the Attitude Toward the Ad (Prevention Focus) (ATADPREV) scale by Laurie...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Activity (Ritualism) (ATART)
A psychometric review of the Attitude Toward the Activity (Ritualism) (ATART) scale developed by Wang,...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Shopping at the Store
A comprehensive psychometric guide to the Attitude Toward Shopping at the Store (ATSTS) scale developed...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Rescue-Based Food (ATRBF)
A comprehensive academic guide to the Attitude Toward Rescue-Based Food (ATRBF) scale, examining its psychometric...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Punishing the Company (ATPUC)
The Attitude Toward Punishing the Company (ATPUC) scale is a 4-item psychometric instrument developed by...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Donation Reward Attractiveness (DRWA)
A psychometric review of the Donation Reward Attractiveness (DRWA) scale by Fan, Gao, and Steinhart...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Donation Request (Identifiable Victim Frame) (DRIV)
A comprehensive academic psychometric analysis of the Donation Request (Identifiable Victim Frame) (DRIV) scale, detailing...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Donation Likelihood (DONL)
A comprehensive psychometric guide to the Donation Likelihood (DONL) scale developed by Dunn, White, and...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Disgust with the Person in the Ad (DGAD)
The Disgust with the Person in the Ad (DGAD) scale is a 4-item psychometric instrument...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Disadvantaged Company (DISADV)
The Disadvantaged Company (DISADV) Scale is a 4-item psychometric measure assessing consumer perceptions of an...
September 23, 2026
•
Dr. Mohammed Looti