Scales

Control Over Shopping Decisions (CTSD)

The Control Over Shopping Decisions (CTSD) scale is a 4-item psychometric measure designed to evaluate...

September 23, 2026 • Dr. Mohammed Looti
Scales

Control Over Outcomes

The Control Over Outcomes (CTOU) scale is a 3-item psychometric measure developed by Galoni, Carpenter,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Consumption Affect (CAFF)

Comprehensive academic guide to the Consumption Affect (CAFF) scale, a 6-item unipolar instrument measuring positive...

September 23, 2026 • Dr. Mohammed Looti
Scales

Connectedness to the Possession (CNPO)

The Connectedness to the Possession (CNPO) scale is a 3-item psychometric instrument developed by Dunn,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Congruence (Self with Message) (CSMG)

Comprehensive psychometric profile of the Congruence (Self with Message) (CSMG) scale by Styvén, Mariani, and...

September 23, 2026 • Dr. Mohammed Looti
Scales

Congruence (Self with Ad) (CSAD)

A comprehensive psychometric review of the Congruence (Self with Ad) (CSAD) scale, assessing consumer perceived...

September 23, 2026 • Dr. Mohammed Looti
Scales

Complaint Likelihood (General) (COML)

A comprehensive psychometric guide to the Complaint Likelihood (General) (COML) scale developed by Kelli Bodey...

September 23, 2026 • Dr. Mohammed Looti
Scales

Competitive Intensity of the Task (COIT)

Comprehensive psychometric overview of the Competitive Intensity of the Task (COIT) scale, originally developed by...

September 23, 2026 • Dr. Mohammed Looti
Scales

Continuous Improvement Products (CIPR)

Comprehensive academic overview of the Continuous Improvement Products (CIPR) scale developed by Hyeongmin Cho and...

September 23, 2026 • Dr. Mohammed Looti