Scales

Quality of the Product

A comprehensive psychometric guide to the 4-item Quality of the Product scale adapted by Herhausen...

September 23, 2026 • Dr. Mohammed Looti
Scales

Purchase Importance

Comprehensive academic overview of the Purchase Importance scale developed by Dai, Chan, and Mogilner (2020),...

September 23, 2026 • Dr. Mohammed Looti
Scales

Purchase As Helping (Peer-to-peer)

A psychometric review of the Purchase As Helping Scale (Costello & Reczek, 2020), measuring consumer...

September 23, 2026 • Dr. Mohammed Looti
Scales

Prosperity

A comprehensive psychometric review of the Prosperity Scale (Felt Sense of Prosperity), developed by Jami,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Product Value As a Possession

A psychometric review of the Product Value As a Possession Scale (Sheehan & Dommer, 2020),...

September 23, 2026 • Dr. Mohammed Looti
Scales

Product Usage Affect (Anticipated)

A comprehensive psychometric guide to the Product Usage Affect (Anticipated) scale developed by Lin, MacInnis,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Product Purchase Savings

The Product Purchase Savings scale is a validated 3-item psychometric instrument developed by Zhang, Cai,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Product Purchase Interest (PPI-N)

The Product Purchase Interest (PPI-N) scale is a 3-item psychometric instrument developed by Minjung Han,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Product Purchase Interest (PPI-H)

A comprehensive psychometric review of the Product Purchase Interest (PPI-H) scale developed by Hartmann, Heitmann,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Product Purchase Interest (PPI-S)

A comprehensive psychometric guide to the Product Purchase Interest (PPI-S) scale, assessing consumer purchase intentions...

September 23, 2026 • Dr. Mohammed Looti