Scales
Attitudes and Purchase Intentions Toward Food Made From Insects–Measurement Model
An in-depth academic examination of the Attitudes and Purchase Intentions Toward Food Made From Insects--Measurement...
Consumer Psychology
1687 results
Scales
Personal Beauty Values Scale (PBVS)
The Personal Beauty Values Scale (PBVS) is a cross-culturally validated psychometric inventory assessing five dimensions...
September 27, 2026 • Dr. Mohammed Looti
Scales
The Brand Morality (BM) Scale
A comprehensive academic evaluation of the Brand Morality (BM) Scale, a 12-item psychometric instrument developed...
September 27, 2026 • Dr. Mohammed Looti
Scales
Status Consumption and Moral Identity–Measurement Model
A psychometric review of the Status Consumption and Moral Identity Measurement Model (Taşçıoğlu, 2025), assessing...
September 27, 2026 • Dr. Mohammed Looti
Scales
Ad Typicality Judgments and Creative Television Ad Processing–Model Questionnaire
The Ad Typicality Judgments and Creative Television Ad Processing–Model Questionnaire (Peterson & Malhotra, 2023) is...
September 27, 2026 • Dr. Mohammed Looti
Scales
Affinity and Animosity in Solidarity with Ukraine and Hospitality Outcomes–Model Questionnaire
A psychometric review and detailed scale documentation of the Affinity and Animosity in Solidarity with...
September 27, 2026 • Dr. Mohammed Looti
Scales
Antecedents and Consequences of Endorsers’ Participation in Marketing and Communication Strategies–Model Questionnaire
The Antecedents and Consequences of Endorsers’ Participation in Marketing and Communication Strategies—Model Questionnaire is a...
September 27, 2026 • Dr. Mohammed Looti
Scales
Antecedents and Outcomes of Nation Brand Love–Model Questionnaire
A psychometric review of the Antecedents and Outcomes of Nation Brand Love--Model Questionnaire (Yadav, Paul,...
September 27, 2026 • Dr. Mohammed Looti
Scales
Antecedents and Outcomes of Purchase Justification in a Hedonic Online Context–Model Questionnaire
A psychometric review and complete instrument guide for the Antecedents and Outcomes of Purchase Justification...
September 27, 2026 • Dr. Mohammed Looti
Scales
Anthropomorphism-Based Communication and Willingness to Pay Premium Prices–Model Questionnaire
A psychometric review and survey inventory of the Anthropomorphism-Based Communication and Willingness to Pay Premium...
September 27, 2026 • Dr. Mohammed Looti
Scales
Booth Attractiveness Scale
The Booth Attractiveness Scale is an 18-item psychometric measurement tool developed by Wang et al....
September 27, 2026 • Dr. Mohammed Looti
Scales
Brand Defense Scale
Comprehensive academic profile of the Brand Defense Scale (BDS; Roy et al., 2023), including psychometric...
September 27, 2026 • Dr. Mohammed Looti