Experiments
Accounting Experiments (Theater Ticket Problem) – Richard Thaler The House Money
An academic investigation of mental accounting experiments, focusing on the Theater Ticket Problem and Richard...
Cognitive Psychology
762 results
Theories
Risk as Feelings Hypothesis – George Loewenstein, Elke Weber, Christopher Hsee, & Ned Welch
A comprehensive examination of the Risk as Feelings hypothesis proposed by George Loewenstein, Elke Weber,...
September 12, 2026
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Dr. Mohammed Looti
Experiments
Choice Overload Experiment – Sheena Iyengar and Mark Lepper The Mental
A comprehensive academic analysis of the seminal Iyengar-Lepper choice overload experiments, examining behavioral mechanisms and...
September 12, 2026
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Dr. Mohammed Looti
Scales
Mind Wandering Scale (MWS)
The Mind Wandering Scale (MWS), developed by Ryan Rahinel and Rohini Ahluwalia (2015), is a...
September 12, 2026
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Dr. Mohammed Looti
Experiments
Robert Axelrod The Paradox of Choice (The Jam Study) – Sheena Iyengar and Mark
A comprehensive academic analysis of choice overload, examining Sheena Iyengar and Mark Lepper's Jam Study...
September 12, 2026
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Dr. Mohammed Looti
Scales
Visual Imagery Vividness Scale (IVVS)
An in-depth academic examination of the Visual Imagery Vividness Scale (IVVS), an exceptional 5-item semantic...
September 12, 2026
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Dr. Mohammed Looti
Experiments
Kahneman, Jack Knetsch, and Richard Thaler The Sunk Cost Fallacy Experiments
A comprehensive academic analysis of the foundational sunk cost fallacy experiments conducted by Daniel Kahneman,...
September 12, 2026
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Dr. Mohammed Looti
Experiments
Daniel Kahneman The Endowment Effect Experiment (The Mug Study) – Daniel
A comprehensive academic analysis of Daniel Kahneman's seminal 1990 mug study, examining the endowment effect,...
September 12, 2026
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Dr. Mohammed Looti
Experiments
Kahneman The Anchoring Effect Experiment (Wheel of Fortune) – Amos Tversky and
A comprehensive academic analysis of Kahneman and Tversky's seminal 1974 Wheel of Fortune study on...
September 12, 2026
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Dr. Mohammed Looti
Theories
Recognition-by-Components Theory (Geons) – Irving Biederman
A comprehensive academic analysis of Irving Biederman's Recognition-by-Components Theory, exploring geometric ions (geons) and structural...
September 12, 2026
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Dr. Mohammed Looti
Experiments
Kahneman The Availability Heuristic Experiments – Amos Tversky and Daniel
A comprehensive academic analysis of Amos Tversky and Daniel Kahneman's seminal experiments on the availability...
September 12, 2026
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Dr. Mohammed Looti
Experiments
Tversky The Linda Problem (Conjunction Fallacy) – Amos Tversky and Daniel
A rigorous academic examination of Amos Tversky and Daniel Kahneman's Linda problem, unpacking the conjunction...
September 12, 2026
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Dr. Mohammed Looti