Experiments
The Minority Influence Experiment (Blue-Green Study) – Serge Moscovici
A comprehensive academic analysis of Serge Moscovici's landmark 1969 Blue-Green experiment, exploring minority influence, conversion...
Behavioral Economics
287 results
Experiments
The Pen Choice Experiment (Uniqueness in East vs. West) – Heejung Kim and Hazel Markus
Explore the seminal pen choice experiment by Heejung Kim and Hazel Markus, revealing profound cultural...
September 6, 2026
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Dr. Mohammed Looti
Experiments
The Elevator Experiment (Conformity) – Solomon Asch
A comprehensive academic analysis of Solomon Asch's conformity paradigm, focusing on the mechanics, psychological drivers,...
September 6, 2026
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Dr. Mohammed Looti
Experiments
The Lost Wallet Experiment (Civic Honesty) – Christian Zünd and Alain Cohn
A comprehensive academic analysis of the global civic honesty experiment by Alain Cohn, Christian Zünd,...
September 6, 2026
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Dr. Mohammed Looti
Experiments
The Honesty Box Experiment (Watching Eyes) – Melissa Bateson, Daniel Nettle, and Gilbert Roberts
A comprehensive academic analysis of the Bateson, Nettle, and Roberts honesty box experiment on visual...
September 6, 2026
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Dr. Mohammed Looti
Experiments
The Greedy Banker Experiment (Priming) – John Bargh
A comprehensive academic analysis of John Bargh's priming theories and the greedy banker experiment, examining...
September 6, 2026
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Dr. Mohammed Looti
Theories
Dual-System Model of Impulse and Self-Control (Reflective-Impulsive Model) – Fritz Strack & Roland Deutsch
An exhaustive academic exploration of Strack and Deutsch's Reflective-Impulsive Model (RIM), detailing cognitive architecture, self-control,...
September 6, 2026
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Dr. Mohammed Looti
Theories
Dual-Process Theory (System 1 and System 2) – Daniel Kahneman & Amos Tversky
A rigorous academic examination of Dual-Process Theory, exploring System 1 and System 2 cognitive architectures...
September 6, 2026
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Dr. Mohammed Looti
Scales
Value Consciousness Scale (VCS)
A comprehensive academic guide to the Value Consciousness Scale (VCS) by Lichtenstein, Netemeyer, and Burton...
September 6, 2026
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Dr. Mohammed Looti
Scales
Price Consciousness Scale
The Price Consciousness Scale (PCS-Price), developed by Lichtenstein, Ridgway, and Netemeyer (1993), is a 5-item...
September 6, 2026
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Dr. Mohammed Looti
Scales
Willingness to Pay Premium Scale (WTPP)
A comprehensive psychometric review of the Willingness to Pay Premium Scale (WTPP) developed by Netemeyer...
September 6, 2026
•
Dr. Mohammed Looti
Experiments
The Spotlight Effect Experiment (Dirty Shirt Study) – Thomas Gilovich
A comprehensive academic analysis of Thomas Gilovich's seminal spotlight effect experiments, focusing on the iconic...
September 5, 2026
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Dr. Mohammed Looti