Theories
Nudge Theory (Choice Architecture) – Richard Thaler & Cass Sunstein
A comprehensive academic analysis of Nudge Theory and Choice Architecture by Richard Thaler and Cass...
Behavioral Economics
287 results
Experiments
William Samuelson and Richard Zeckhauser The Choice Overload Experiment (The Jam
An academic analysis linking Samuelson and Zeckhauser's foundational decision theory to choice overload and the...
September 11, 2026
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Dr. Mohammed Looti
Experiments
Experiment (Asymmetric Dominance) – Joel Huber The Status Quo Bias Experiment –
A comprehensive academic analysis of Joel Huber's asymmetric dominance experiment and its theoretical intersection with...
September 11, 2026
•
Dr. Mohammed Looti
Experiments
Blumer The Endowment Effect Experiment – Richard Thaler The Decoy Effect
A comprehensive academic analysis of the Endowment Effect experiments and Richard Thaler's Decoy Effect within...
September 11, 2026
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Dr. Mohammed Looti
Experiments
And Amos Tversky The Sunk Cost Fallacy Experiments – Hal Arkes and Catherine
A comprehensive academic analysis of the sunk cost fallacy, synthesizing Amos Tversky's prospect theory with...
September 11, 2026
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Dr. Mohammed Looti
Experiments
Daniel Kahneman The Hot Hand Fallacy Study – Thomas Gilovich, Robert Vallone
An academic examination of the hot hand fallacy study by Gilovich, Vallone, and Tversky, framed...
September 11, 2026
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Dr. Mohammed Looti
Experiments
Tversky and Daniel Kahneman The Gambler’s Fallacy Experiment – Amos Tversky and
An exhaustive academic examination of Amos Tversky and Daniel Kahneman's groundbreaking experimental investigations into the...
September 11, 2026
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Dr. Mohammed Looti
Experiments
Gerd Gigerenzer and Daniel Goldstein The Base Rate Neglect Experiment – Amos
An academic examination of Gerd Gigerenzer and Daniel Goldstein's critiques and experimental re-evaluations of Amos...
September 11, 2026
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Dr. Mohammed Looti
Experiments
Affect Bias Experiment – W. Richard Walker The Recognition Heuristic Experiment
An academic examination of W. Richard Walker's experiments on affect bias, the recognition heuristic, and...
September 11, 2026
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Dr. Mohammed Looti
Scales
A Generalizable Scale of Propensity to Plan
A comprehensive academic guide to the Propensity to Plan (PtP) Scale (Lynch et al., 2010),...
September 11, 2026
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Dr. Mohammed Looti
Scales
Spendthrift–Tightwad Scale
A comprehensive academic analysis of the Spendthrift–Tightwad Scale (STS), developed by Rick, Cryder, and Loewenstein...
September 11, 2026
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Dr. Mohammed Looti
Scales
Product Retention Tendency Scale
The Product Retention Tendency (PRT) Scale, developed by Haws, Naylor, Coulter, and Bearden (2012), is...
September 11, 2026
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Dr. Mohammed Looti