Scales
Ad-Evoked Joy
Explore the Ad-Evoked Joy scale by Becker et al. (2023) and Laros & Steenkamp (2005)....
Advertising & Media Research
4 results
Scales
Religion of the Person in the Ad
An in-depth academic examination of the 'Religion of the Person in the Ad' scale developed...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Advertised Product Behavioural Intention (APBI)
A detailed psychometric profile of the Advertised Product Behavioural Intention (APBI) scale developed by S....
September 16, 2026
•
Dr. Mohammed Looti
Scales
Emotional Response to Advertising (ERA)
A comprehensive academic psychometric profile of the Emotional Response to Advertising (ERA) scale, examining its...
September 12, 2026
•
Dr. Mohammed Looti