Scales

Consumer Brand Engagement Scale

A comprehensive psychometric review of the Consumer Brand Engagement (CBE) Scale, detailing its theoretical foundation,...

September 7, 2026 • Dr. Mohammed Looti
Scales

Authenticity Scale (AS)

The Authenticity Scale (AS; Wood et al., 2008) is a 12-item psychometric instrument measuring human...

September 7, 2026 • Dr. Mohammed Looti
Scales

Anthropomorphism Scale (ANTHR)

A comprehensive academic psychometric profile of the Anthropomorphism Scale (ANTHR) developed by Pankaj Aggarwal and...

September 7, 2026 • Dr. Mohammed Looti
Scales

Maximisation Tendency Scale

A comprehensive academic analysis of the Maximisation Tendency Scale (MTS) developed by Nenkov et al....

September 7, 2026 • Dr. Mohammed Looti
Scales

Meat Consumption Scale

A comprehensive psychometric review of the Meat Consumption Scale (MCS), a 12-item tool measuring retrospective...

September 7, 2026 • Dr. Mohammed Looti
Scales

Need for Evaluation Scale (NFE)

A comprehensive academic psychometric profile of the Need for Evaluation Scale (NFE) by W. Blair...

September 7, 2026 • Dr. Mohammed Looti
Scales

Sedentary Behavior Regulation Scale

The Sedentary Behavior Regulation Scale (SBRS) is a 12-item psychometric tool designed to assess how...

September 7, 2026 • Dr. Mohammed Looti
Scales

Customer Gratitude Scale (CGS-Rel)

The Customer Gratitude Scale (CGS-Rel), established by Palmatier et al. (2009), is a psychometric instrument...

September 7, 2026 • Dr. Mohammed Looti
Scales

Negative Symptom Inventory-Psychosis Risk

The Negative Symptom Inventory-Psychosis Risk (NSI-PR) is a comprehensive clinician-administered semi-structured interview designed to evaluate...

September 7, 2026 • Dr. Mohammed Looti
Scales

Adaptive Selling Scale (ADAPTS)

A comprehensive academic guide and psychometric analysis of the Adaptive Selling Scale (ADAPTS) developed by...

September 7, 2026 • Dr. Mohammed Looti