Scales

Benevolence Value Importance (BENVAL)

A comprehensive psychometric guide to the Benevolence Value Importance (BENVAL) scale, adapted from the Schwartz...

September 16, 2026 • Dr. Mohammed Looti
Scales

Information Believability (INFBEL)

A comprehensive academic psychometric profile of the Information Believability (INFBEL) scale, assessing its theoretical roots,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Product Behavioural Intention (ADPBI)

A comprehensive academic psychometric profile of the Ad Product Behavioural Intention (ADPBI) scale developed by...

September 16, 2026 • Dr. Mohammed Looti
Scales

Mood List

Comprehensive academic overview, psychometric properties, factor structure, and authentic items of the Mood List (ML;...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Behavioural Intention

A psychometric review of the Brand Behavioural Intention (BBI) scale developed by Krishnamurthy & Sivaraman...

September 16, 2026 • Dr. Mohammed Looti
Scales

Attractiveness of Competitors (COMPATT)

A psychometric review of the Attractiveness of Competitors (COMPATT) scale (Bansal et al., 2004), evaluating...

September 16, 2026 • Dr. Mohammed Looti
Scales

Website Product Assortment (WEBPA)

The Website Product Assortment (WEBPA) scale is a 4-item psychometric instrument developed by Srinivasan, Anderson,...

September 16, 2026 • Dr. Mohammed Looti