Scales
Brand Foreignness (BRFG)
A comprehensive psychometric guide to the Brand Foreignness (BRFG) scale developed by Zhou, Yang, and...
# Psychometrics
4286 results
Scales
Shyness Scale (SS)
A comprehensive academic psychometric evaluation of the Shyness Scale (SS) by James C. McCroskey and...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Brand Familiarity (BRFM)
The Brand Familiarity (BRFM) scale, developed by Steenkamp, Batra, and Alden (2003), is a 3-item...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Situational Communication Apprehension Measure (SCAM)
A comprehensive academic guide to the Situational Communication Apprehension Measure (SCAM), detailing its theoretical framework,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Brand Bias (Domestic vs. Foreign) (BBDF)
A comprehensive psychometric guide to the Brand Bias (Domestic vs. Foreign) (BBDF) scale developed by...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Socio Communicative Orientation Scale (SCO)
A comprehensive academic analysis of the Socio Communicative Orientation Scale (SCO) developed by Virginia P....
September 18, 2026
•
Dr. Mohammed Looti
Scales
SocioCommunicative Style Scale (SCS)
A comprehensive academic psychometric profile of the SocioCommunicative Style Scale (SCS) developed by McCroskey and...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Usefulness)
A comprehensive psychometric analysis of the Attitude Toward the Ad (Usefulness) scale developed by Sheinin,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Spann-Fischer Codependency Scale
The Spann-Fischer Codependency Scale (SFCDS) is a 16-item psychometric instrument assessing codependent relational dynamics, external...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Novelty) (ATAN)
The Attitude Toward the Ad (Novelty) (ATAN) scale is a psychometric instrument developed by Sheinin,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Informativeness) (ATAI)
The Attitude Toward the Ad (Informativeness) (ATAI) is a validated 3-item semantic differential scale developed...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (General Nostalgia) (ATAG)
A comprehensive academic psychometric profile of the Attitude Toward the Ad (General Nostalgia) (ATAG) scale...
September 18, 2026
•
Dr. Mohammed Looti