Scales

Conflict Resolution Style

The Conflict Resolution Style scale (Slaby & Guerra, 1988; Flewelling et al., 1993) is an...

September 23, 2026 • Dr. Mohammed Looti
Scales

Brand Message Authenticity

The Brand Message Authenticity (BRMAU) scale is a 5-item psychometric measurement tool developed by Shoenberger,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Coping Questionnaire for children

The Coping Questionnaire for children (Shenoy, 1996) is an ecologically valid psychometric instrument assessing domain-specific...

September 23, 2026 • Dr. Mohammed Looti
Scales

Brand Authenticity (Integrity) (BRAUI)

A comprehensive psychometric review of the Brand Authenticity (Integrity) subscale (BRAUI) developed by Morhart et...

September 23, 2026 • Dr. Mohammed Looti
Scales

Experiences in Close Relationships Scale

The Experiences in Close Relationships Scale (ECR) is the premier psychometric instrument for assessing adult...

September 23, 2026 • Dr. Mohammed Looti
Scales

Brand Authenticity (Continuity) (BRAUC)

A comprehensive academic analysis of the Brand Authenticity (Continuity) Scale (BRAUC) developed by Morhart et...

September 23, 2026 • Dr. Mohammed Looti
Scales

Brand Authenticity (BRAU)

A comprehensive academic guide to the Brand Authenticity (BRAU) scale, exploring its psychometric structure, theoretical...

September 23, 2026 • Dr. Mohammed Looti
Scales

False Self Scale-Relationship with God

An in-depth academic review of the False Self Scale-Relationship with God (FSS-RG), exploring its theoretical...

September 23, 2026 • Dr. Mohammed Looti
Scales

Brand Associations Contradiction (BASC)

Comprehensive academic guide to the Brand Associations Contradiction (BASC) scale developed by Rodas, Roedder John,...

September 23, 2026 • Dr. Mohammed Looti