Scales

Self-Objectification Scale

A psychometric review of the Self-Objectification Scale (SOQ), exploring its theoretical foundation in Objectification Theory,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Anthropomorphism of AI Assistants

A comprehensive academic guide and psychometric analysis of the Anthropomorphism of AI Assistants Scale (Uysal...

September 24, 2026 • Dr. Mohammed Looti
Scales

Ad-Evoked Joy

Explore the Ad-Evoked Joy scale by Becker et al. (2023) and Laros & Steenkamp (2005)....

September 24, 2026 • Dr. Mohammed Looti
Scales

The Body-Esteem Scale

The Body-Esteem Scale (BES), developed by Stephen L. Franzoi and Stephanie A. Shields (1984), is...

September 24, 2026 • Dr. Mohammed Looti
Scales

Momentary Affect During Product Evaluation

The Momentary Affect During Product Evaluation scale is a 4-item semantic-differential instrument developed by Chang,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Thinness Expectancy Questionnaire (TEQ)

A comprehensive academic evaluation of the Thinness Expectancy Questionnaire (TEQ) developed by Ari R. Steinberg...

September 24, 2026 • Dr. Mohammed Looti
Scales

Ad-Evoked Mental Imagery

A comprehensive psychometric guide to the Ad-Evoked Mental Imagery scale adapted by Grigsby, Jewell, and...

September 24, 2026 • Dr. Mohammed Looti