Scales

Perceived Brand Manipulative Intent

Comprehensive academic overview of the Perceived Brand Manipulative Intent scale, detailing its theoretical foundation in...

September 24, 2026 • Dr. Mohammed Looti
Scales

Brand Admirability

A comprehensive psychometric guide to the Brand Admirability scale developed by Septianto, Seo, and Zhao...

September 24, 2026 • Dr. Mohammed Looti
Scales

Ad Sexual Content Perception

A comprehensive psychometric analysis of the Ad Sexual Content Perception scale, detailing its construct validity,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Perceived Ad Offensiveness

The Perceived Ad Offensiveness scale measures consumer responses to contentious, provocative, and norm-violating advertisements, capturing...

September 24, 2026 • Dr. Mohammed Looti
Scales

Ad-Depicted Meaningful Relationships

Explore the Ad-Depicted Meaningful Relationships Scale developed by Hamby, Tezer, and Escalas (2023). Learn about...

September 24, 2026 • Dr. Mohammed Looti
Scales

Ad Interest

A comprehensive psychometric guide to the Ad Interest scale (Becker et al., 2023), measuring consumer...

September 24, 2026 • Dr. Mohammed Looti
Scales

Work-Family Conflict Scale

The Work-Family Conflict Scale (WFCS; Gignac et al., 1996; Kelloway et al., 1999) is a...

September 24, 2026 • Dr. Mohammed Looti
Scales

Appearance Schema Inventory-Revised Short Form

The Appearance Schema Inventory-Revised Short Form (ASI-R) is a 20-item psychometric instrument assessing cognitive-behavioral body...

September 24, 2026 • Dr. Mohammed Looti
Scales

Perceived Ad Customization

A comprehensive academic analysis of the Perceived Ad Customization scale developed by De Keyzer, Dens,...

September 24, 2026 • Dr. Mohammed Looti