Scales
Anthropomorphism-Based Communication and Willingness to Pay Premium Prices–Model Questionnaire
A psychometric review and survey inventory of the Anthropomorphism-Based Communication and Willingness to Pay Premium...
# Price Premium
3 results
Scales
Willingness to Pay a Price Premium Scale (WTPREM)
Comprehensive academic psychometric review of the Willingness to Pay a Price Premium Scale (WTPREM) developed...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Willingness to Pay Premium Scale (WTPP)
A comprehensive psychometric review of the Willingness to Pay Premium Scale (WTPP) developed by Netemeyer...
September 6, 2026
•
Dr. Mohammed Looti