Scales
Source Credibility Measures
A comprehensive academic psychometric review of the Source Credibility Measures (McCroskey & Teven, 1999), analyzing...
# Ethos
3 results
Scales
Expertise (Source) (EXPSRC)
A comprehensive psychometric review of the Expertise (Source) (EXPSRC) scale, an 8-item semantic differential instrument...
September 16, 2026 • Dr. Mohammed Looti
Scales
Source Credibility Measures
A comprehensive academic review of the Source Credibility Measures (McCroskey & Teven, 1999), examining the...
September 12, 2026 • Dr. Mohammed Looti