Weather’s Effect on Mood (Positive)

A comprehensive psychometric guide to the Weather's Effect on Mood (Positive) scale developed by Chun-Tuan...

September 24, 2026 • Dr. Mohammed Looti

Brand Warmth (Semantic Differential)

A comprehensive psychometric guide to the Brand Warmth (Semantic Differential) scale developed by Chu, Chang,...

September 24, 2026 • Dr. Mohammed Looti

Warmth of the Brand

A comprehensive psychometric guide to the Warmth of the Brand scale, evaluating how consumers perceive...

September 24, 2026 • Dr. Mohammed Looti

Adapted Uncertainty Scale

A comprehensive psychometric guide to the Adapted Uncertainty Scale (AUS), developed by Matthew W. Baldwin...

September 24, 2026 • Dr. Mohammed Looti

Warm Glow from Using the Object

The Warm Glow from Using the Object scale measures the self-affirming, warm affective reaction experienced...

September 24, 2026 • Dr. Mohammed Looti

Warm Glow from Doing Something Good

Comprehensive academic overview of the Warm Glow from Doing Something Good scale by Chang and...

September 24, 2026 • Dr. Mohammed Looti

Affect Balance Scale (ABS)

A comprehensive academic psychometric evaluation of the Affect Balance Scale (ABS) developed by Norman M....

September 24, 2026 • Dr. Mohammed Looti