Scales
Competitive vs. Collaborative Orientation (CCO)
The Competitive vs. Collaborative Orientation (CCO) scale measures whether individuals habitually emphasize self-distinctiveness and rivalry...
Social Psychology
1143 results
Scales
Perceived Personal Competence (PPC)
A comprehensive academic psychometric profile of the Perceived Personal Competence (PPC) scale, examining its theoretical...
News
How Menopause Shapes Women Leaders’ Empathy and Exhaustion
A new study reveals severe menopausal symptoms drain women leaders' energy, triggering nostalgia that paradoxically...
Scales
Attitude Certainty
An exhaustive psychometric review of the Attitude Certainty (AttCert) measure, detailing its theoretical origins within...
Theories
Third-Person Effect Hypothesis – W. Phillips Davison
A comprehensive academic analysis of W. Phillips Davison's Third-Person Effect Hypothesis, exploring perceptual biases, behavioral...
Scales
Attachment Anxiety (AttAnx)
A comprehensive academic guide to the Attachment Anxiety (AttAnx) scale, detailing theoretical foundations, psychometric validity,...
Theories
Theory of Reasoned Action (TRA) – Martin Fishbein & Icek Ajzen
A comprehensive academic analysis of the Theory of Reasoned Action (TRA) by Martin Fishbein and...
Scales
Ad Message Concrete Construal Level
The Ad Message Concrete Construal Level (AMCL-C) scale is a 3-item psychometric instrument designed to...
Theories
Terror Management Theory (TMT) – Jeff Greenberg, Sheldon Solomon, & Tom Pyszczynski
A comprehensive academic analysis of Terror Management Theory (TMT), developed by Jeff Greenberg, Sheldon Solomon,...
Scales
Social Visibility Scale (SVIS)
A comprehensive psychometric review of the Social Visibility Scale (SVIS) developed by McFerran and Argo...
Theories
System Justification Theory – John T. Jost & Mahzarin R. Banaji
A comprehensive academic analysis of System Justification Theory formulated by John T. Jost and Mahzarin...
Scales
Source Trustworthiness Scale (STWS)
The Source Trustworthiness Scale (STWS), developed by Marilynn Touré-Tillery and Ann L. McGill (2015), is...