Scales
Need for Touch (Autotelic)
An in-depth psychometric analysis of the Need for Touch (Autotelic) (NFT) subscale, exploring its theoretical...
Sensory Marketing
15 results
Experiments
The Sensory Marketing Experiments (Ambient Scent/Music) – Aradhna Krishna
A comprehensive academic analysis of Aradhna Krishna's seminal sensory marketing experiments focusing on ambient scent,...
September 17, 2026 • Dr. Mohammed Looti
Scales
Consumption Assortment Aesthetic Evaluation (CAAE)
A comprehensive psychometric guide to the Consumption Assortment Aesthetic Evaluation (CAAE) developed by Kahn and...
September 16, 2026 • Dr. Mohammed Looti