Scales

Subjective Happiness Scale (SHS)

A comprehensive psychometric guide to the Subjective Happiness Scale (SHS), detailing its theoretical framework, construct...

September 6, 2026 • Dr. Mohammed Looti
Scales

Adolescent Sleep Health Belief Scale

A comprehensive psychometric review of the Adolescent Sleep Health Belief Scale, a 46-item multidimensional instrument...

September 6, 2026 • Dr. Mohammed Looti
Scales

Brand Authenticity Scale (BAS)

A comprehensive academic guide and psychometric profile of the Brand Authenticity Scale (BAS) developed by...

September 6, 2026 • Dr. Mohammed Looti
Scales

Brand Experience Scale (BES)

A comprehensive academic analysis of the Brand Experience Scale (BES) by Brakus, Schmitt, and Zarantonello...

September 6, 2026 • Dr. Mohammed Looti
Scales

Anti-Consumption Scale (ACS)

The Anti-Consumption Scale (ACS) is a comprehensive psychometric instrument designed to measure deliberate, voluntary non-consumption...

September 6, 2026 • Dr. Mohammed Looti
Scales

Perceived Corporate Greenwashing Scale

A psychometric review of the Perceived Corporate Greenwashing Scale (PCGS) developed by Chen and Chang...

September 6, 2026 • Dr. Mohammed Looti
Scales

Consumers’ Ethical Beliefs Scale

A comprehensive academic analysis of the Consumers' Ethical Beliefs Scale (CEBS), examining its theoretical foundations,...

September 6, 2026 • Dr. Mohammed Looti
Scales

Need for Closure Scale (NFCS)

The Need for Closure Scale (NFCS), developed by Webster and Kruglanski (1994), is a widely...

September 6, 2026 • Dr. Mohammed Looti
Scales

Sensation Seeking Scale Form V (SSS-V)

A comprehensive academic analysis of the Sensation Seeking Scale Form V (SSS-V) developed by Marvin...

September 6, 2026 • Dr. Mohammed Looti