Scales

Website Content Utility Scale

A comprehensive psychometric review of the Website Content Utility Scale (WCUS), developed by Schumann, von...

September 12, 2026 • Dr. Mohammed Looti
Scales

Customer-Oriented Retailer Attitude Scale

A psychometric review of the Customer-Oriented Retailer Attitude Scale (CORAS) developed by Roggeveen, Goodstein, and...

September 12, 2026 • Dr. Mohammed Looti
Scales

Gift Attitude Scale

The Gift Attitude Scale (GAS) is a 4-item psychometric instrument developed by Baskin, Wakslak, Trope,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Shoulder Rating Questionnaire

The Shoulder Rating Questionnaire (SRQ) is a validated patient-reported outcome measure assessing pain, daily activities,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Comparative Brand Attitude Scale (CBAS)

An in-depth academic examination of the Comparative Brand Attitude Scale (CBAS), developed by Barone and...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Ad Personalization Scale (PAPS)

The Perceived Ad Personalization Scale (PAPS) is a validated 3-item psychometric measure designed to evaluate...

September 12, 2026 • Dr. Mohammed Looti
Scales

Sickness Impact Profile

The Sickness Impact Profile (SIP) is a comprehensive, behaviorally based, generic health-related quality of life...

September 12, 2026 • Dr. Mohammed Looti
Scales

Ad Relevance Scale (ARS)

A psychometric review of the Ad Relevance Scale (ARS), developed by Smith et al. (2007)...

September 12, 2026 • Dr. Mohammed Looti