Scales

Inspiration-Driven Shopping Orientation (IDSO)

The Inspiration-Driven Shopping Orientation (IDSO) is a validated 3-item psychometric scale measuring a consumer's episode-specific...

September 12, 2026 • Dr. Mohammed Looti
Scales

Cognitive Failure Questionnaire

A comprehensive psychometric guide to the Cognitive Failure Questionnaire (CFQ), detailing its theoretical foundation, factor...

September 12, 2026 • Dr. Mohammed Looti
Scales

Uniqueness Self-Congruence (USC)

A comprehensive academic guide to the Uniqueness Self-Congruence (USC) scale developed by Kaiser, Schreier, and...

September 12, 2026 • Dr. Mohammed Looti
Scales

Resort Satisfaction

A psychometric review and complete scale items of the Resort Satisfaction (RS) measurement tool adapted...

September 12, 2026 • Dr. Mohammed Looti
Scales

ACSI Brand Satisfaction (ACSI-BS)

A comprehensive psychometric review of the ACSI Brand Satisfaction (ACSI-BS) subscale, detailing its theoretical foundation,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Salesperson Customer Orientation (SCO)

A psychometric review and scale manual for the five-item Salesperson Customer Orientation (SCO) scale adapted...

September 12, 2026 • Dr. Mohammed Looti
Scales

Brand Mistreatment Rumination

A psychometric review of the Brand Mistreatment Rumination (BMR) scale, measuring intrusive and perseverative consumer...

September 12, 2026 • Dr. Mohammed Looti
Scales

Constant Work Rate Cycle Test

A comprehensive academic analysis of the Constant Work Rate Cycle Test (CWRT), detailing its psychophysiological...

September 12, 2026 • Dr. Mohammed Looti
Scales

Online Purchase Risk

The Online Purchase Risk (OPR) scale by Darke et al. (2016) is a validated 3-item...

September 12, 2026 • Dr. Mohammed Looti