Scales

Food Care During Production (Human)

A comprehensive psychometric guide to the Food Care During Production (Human) scale developed by Suher,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Flattery

A comprehensive academic analysis of the Flattery Scale introduced by Hess et al. (2020), detailing...

September 23, 2026 • Dr. Mohammed Looti
Scales

Quality of Life Index

The Spitzer Quality of Life Index (QL-Index) is a foundational 5-item clinimetric assessment measuring multidimensional...

September 23, 2026 • Dr. Mohammed Looti
Scales

Corporate Hypocrisy

A psychometric overview of the Corporate Hypocrisy Scale (Wagner, Lutz, & Weitz, 2009), assessing consumer...

September 23, 2026 • Dr. Mohammed Looti
Scales

Quality of Well-Being Scale

A comprehensive academic and psychometric review of the Quality of Well-Being Scale (QWB and QWB-SA),...

September 23, 2026 • Dr. Mohammed Looti
Scales

Brand Hypocrisy

Comprehensive academic overview of the Brand Hypocrisy Scale (Guèvremont, 2019), evaluating its psychometric properties, theoretical...

September 23, 2026 • Dr. Mohammed Looti
Scales

Brand Evangelism

The Brand Evangelism Scale (Becerra & Badrinarayanan, 2013) measures the most committed tier of consumer-brand...

September 23, 2026 • Dr. Mohammed Looti
Scales

Rand Mental Health Inventory (MHI)

Comprehensive academic overview of the Rand Mental Health Inventory (MHI), exploring its theoretical model, psychometric...

September 23, 2026 • Dr. Mohammed Looti
Scales

Online Brand Advocacy Scale (OBA)

A comprehensive psychometric review of the Online Brand Advocacy Scale (OBA), a 16-item instrument developed...

September 23, 2026 • Dr. Mohammed Looti
Scales

Random Events Knowledge Test (REKT)

The Random Events Knowledge Test (REKT) is a 22-item psychometric assessment developed by Dr. Nigel...

September 23, 2026 • Dr. Mohammed Looti